Case Study White Paper

A white paper addresses your target audience s pain points similarly to a case study but goes deeper into explaining the research and proof points to support your methodology.

Case study white paper.

Angie mansfield the case study white paper geek writes compelling customer success stories and engaging white papers to turn your leads into sales. Typical case studies are anywhere between 500 to 1500 and more. White papers are at the heart of a strong b2b content marketing plan and seek to build thought leadership in an area that aligns with your marketing or campaign strategy. But b2b copywriters and marketers must understand when to use each one.

Case studies therefore only span a few pages and are usually under 1500 words. After many years i ve come to the conclusion that white papers and case studies are the two most powerful most convincing and most cost effective marketing materials that any b2b vendor. Keeping a clean white background and using slim lines to help separate the sections is an easy way to format your case study. The white paper was originally used by government agencies to present policy information.

There are several significant differences between a white paper and a case study when it comes to the tone objectives audience subject matter and directness of each document. Case studies are best suited for audiences at the top or middle of the funnel. White paper vs case study. Case studies white papers want to see motor testing in action.

Case studies unlike white papers are often much shorter but the information gathering process can be just as time intensive. It is a persuasive and informative piece meant to. Using a simple layout in your case study can be incredibly effect like in the example of a case case study below. Learn how i can help you create a compelling case study to educate your customers and make the sale.

Whitepapers and case studies the nextcloud white papers and case studies give a deep dive in nextcloud technology processes around security scalability and real world benefits of deployments. It s considerably shorter than a white paper typically measuring around 800 words. Finally most case studies are short form content. A case study teaches by example featuring extended testimonials on how a product or service helped a customer in the real world.

Many people are not clear on the differences between white papers and case studies.